Facebook Ads for Estate Agents
Facebook is what we call an “interruption platform.” People aren’t logging in to search for estate agents — they’re scrolling through their feed, catching up with friends, or watching videos. Your ads appear in the middle of this experience, grabbing their attention even if they weren’t actively looking for property services.
Key Benefits
Brand Awareness: Great for building visibility in your area.
Video & Creative Ads: Facebook is powerful for storytelling and showcasing properties.
Low Cost Entry: You can start with as little as £5 per day (£100 per month) to reach thousands of people.
Things to Keep in Mind
Targeting Rules: When promoting housing services, Facebook’s rules mean you can’t target by age,
income, or narrow down too tightly. The minimum radius is 17km (10.5 miles), which can feel too broad for city-based agents.
Always On: Ads run 24/7, so you pay for impressions whether people engage or not.
Not Intent-Based: Many of the people you reach won’t be in the market yet — though this can still help keep your brand top-of-mind.
Google Ads for Estate Agents
Google works differently. Instead of interrupting people, it captures them at the exact moment they’re searching
for answers. For example, someone might type: “How much is my house worth?” or “Estate agents near me.”
With Google Ads, you can appear right at the top of those results.
Key Benefits
High Intent Leads: You’re reaching people who are actively looking for services.
Hyper-Local Targeting: You can advertise at postcode level — ideal for agents working specific areas.
Pay Per Click: You only pay when someone clicks your ad, not just for being seen.
Flexible Budgeting: You control exactly when your ads run (days, hours, locations) and how much you spend, down to the penny.
Things to Keep in Mind
Competitive Market: Other agents, portals, and investors are bidding too, which can drive costs up.
Keyword Costs: Ads are priced per click and can range from a few pence to several pounds depending on competition.
Learning Curve: Success requires tracking, analysing, and optimising over time.
Which is Best for Estate Agents?
It’s not about Google or Facebook — it’s about when to use each.
Use Facebook Ads if you want affordable brand awareness, video marketing, and to stay visible in your community.
Use Google Ads if you want high-quality leads from people actively searching for property services.
The most effective estate agents often combine both: Facebook for awareness, Google for conversation with active people
✅ Want to know which strategy is right for you?
Book a free call today:googleadsforagents.com/book-a-time